Harihar Dash of Berhampur features in the new Airtel ad

Click here to watch the ad featuring Harihar in You Tube

Following is an excerpt from an Indian Express story on this ad

Dancing from Orissa town to Prague

Things are moving fast for Harihar Dash, and they are taking him places. The 24-year-old dancer from Berhampur, a commercial town in coastal Orissa, thought he had had his most famous moment when he made it as a finalist in Colors channel’s India’s Got Talent- Khoj 2. But more was in store: he is now the face of Airtel’s latest ad, which is shot in Prague and expected to go on air on Monday.

The journey from Berhampur to Prague has been nothing short of an adventure, he says. “It all happened in such a rush, right from arranging a passport or getting a visa or the dance preparation, it was so sudden. The only thing I could say when I got to know (about selection) was ‘Wow! it’s just so unbelievable’,” says Harihar, a B Tech in electronics and communication.

For a moment, it seemed that he won’t be able to make the trip in a fortnight’s time. He had to reach Delhi for his visa but missed the flight from Bhubaneswar. Tickets for a flight via Kolkata were arranged. He was caught in traffic on way to airport and barely made it.

“It was truly an adventure but worth the effort. Harihar is fantastic,” says Rohit Ohri, managing partner at JWT, marketing communications brand working with Airtel for the ad. Agrees Airtel Head (Brand and Media) Mohit Beotra, “He didn’t have much time to prepare but did a commendable job.” The 60-second ad was shot in three days a couple of weeks ago.

There was a bit of luck involved in his selection too as, Beotra says, they were looking somewhere else when Harihar’s name cropped up. “We were looking for somebody who is a street entertainer, a juggler, fire-eater or a dancer. We were watching some tapes of a few people from London School of Dance and then Sanjay Kapoor, CEO of Bharti Airtel, suggested Harihar’s name and we saw his tapes. He was striking.”

They tracked him down but he didn’t have a passport, and they had to get a visa for him in a short time. But finally things fell in place. “My dancing style is popping and locking but the one I was required to do was a mix of popping and ballet for which I had to slow down in between and then pick pace. I was trained by some of the best,” says Harihar. “I had no plans of acting but after this ad, I would like to try my hand at it.” Also in his wishlist: travelling to Prague again — on vacation.

Source: OrissaLinks, Indian Express