India's
premier jewellery brand Tanishq, from the stable of Titan Industries, has opened
its exclusive outlet in Berhampur city in Odisha. Currently Tanishq has its outlets
in Bhubaneswar, Cuttack and Rourkela cities of the State. It may be noted that
Berhampur is a major hub for gold trading due to which the company targeted
this place. Tanishq hopes to increase its customer base in Odisha after opening
its outlet at urban bank road of Berhampur. The new showroom at Berhampur is
one of the biggest in the city and is spread over an area of 3,000 sq.ft. Tanishq
aims to expand its footprint in eastern India, comprising Odisha, West Bengal,
northeastern states and Jharkhand with opening of more number of outlets. The
eastern region accounts for only 15 per cent of Tanishq's total business in the
country at present. "We want to expand our footprint in the eastern region
including Odisha," said V Ganesh, associate vice-president, Titan Company
Limited. Tanishq has presence in 86 cities across the country, making it
India's largest jewellery retail showroom chain.
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| Source: Dharitri |
Buoyed
by its success, Tanishq is also planning to introduce more ethnic jewellery
designs in its product range in the near future. “Among our products we already
have several designs taken from traditional filigree work of Odisha,” said
associate vice-president of Titan Company Limited, V.Ganesh, during the
inauguration of the showroom of ‘Tanishq’ in Odisha in Berhampur on Wednesday.
Mr Ganesh accepted that the traditional jewellery designs of Odisha were
somewhat unique. According to him, the team of designers of the jewellery
company in Kolkata is working on introducing more Odia designs into the
national market of this premier brand. Around 15 per cent of the jewellery
marketed by Tanishq is based on traditional regional designs, he said. During
the Rath Yatra, Tanishq had introduced a gold Jagannath pendant which was a
huge success. The Tanishq authorities accepted the fact that the demand for low
weight jewellery had increased due to rise in gold price. But they hoped that
the lure of gold ornaments for women would never end in India. “We are also
trying to bring down the price of some of our products through mass
production,” Mr Ganesh said. To facilitate buying of gold by the common people,
during this time of hike in gold price due to rise in value of dollar in
comparison to rupee, the company has introduced Golden Harvest and Gold Booking
Scheme. Through these schemes a customer can save a particular amount with the
company to plan jewellery purchase with some extra benefits.
Sources:
The Hindu & www.afaqs.com
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